Britcar is launching an exciting new package of digital media coverage for the Dunlop Endurance Championship in 2020.
To reflect the huge growth in online media, Britcar is re-focusing its broadcast strategy to concentrate on video-on-demand, online TV and creative social media content. Drivers, teams and sponsors will benefit from the most comprehensive package yet of broadcast media coverage. A dedicated film crew will capture a combination of interviews, trackside coverage, pitlane- and paddock footage – all used to create multiple features from each event. These will then be released on a near-weekly basis, right the way through the season – massively increasing the frequency of coverage.
A wide range of content will be produced, including news summaries of each event, behind-the-scenes insights, films focusing on teams, human interest stories and other creative features. This will be further supported by the posting of social media content, providing live updates across each race day.
As well as being released through the championship’s own social media channels, content will be broadcast on the popular motorsport.tv online television channel and the fast-growing Samsung TV Plus on-demand service – available to all UK owners of Samsung Smart TV’s. The service has already grown to an average of over half a million views per month, less than a year after it was launched. Importantly, both channels are available to view free of charge, with no monthly subscription charges.
Britcar expects to make further announcements regarding partnerships with new online TV services in the coming weeks. The championship will also receive some overseas television coverage in Racemax – a weekly motorsport magazine show, with significant international distribution.
Long-term media partners, Pro-Active Broadcast will continue to film and distribute the coverage, with independent film producer, Chris Hartley – who has worked with Britcar since 2014 – overseeing the project on their behalf. He commented, "Online broadcast channels open up the coverage to a much more expansive audience – not just in the UK, but worldwide. As we all know, the way people watch programming has changed hugely over the last few years: People now choose to watch whenever it suits them, with video-on-demand services and online channels streamed directly through their television sets. You no longer have to fire-up your home computer to watch online content – but of course, the medium has the added advantage that you can also watch it wherever you are, through a mobile phone, tablet or laptop."
The Dunlop Endurance Championship gets underway at Donington Park on 10th April for the first of six rounds. There will also be a special non-championship event at Spa in late April, with Britcar supporting the World Endurance Championship.