MediaCo Imports Ltd (MCOIL), are delighted to announce that they have partnered with BRITCAR as their official lubricant partner and title sponsor for the ROWE BRITCAR TROPHY CHAMPIONSHIP with the German lubricant, coolant and fluid brand ROWE MINERALÖLWERK GmbH.
The ROWE brand represents many years of racing. The company has owned its own racing team, ROWE RACING since 2011. ROWE’s commitment to motorsport is not just simply about a passion for the sport or creating an image. Utilising the “driving laboratory” enables ROWE to research new lubricants, optimises formulations and thereby create what cannot be replicated in any laboratory in the world: the ultimate practical test implemented under extreme conditions.
Every item that rolls off the impressive state of the art production line in Worms has had its manufacturing process carefully measured and optimized against its carbon footprint.
Rowe is one of the only manufacturers in its sector that has adopted the attitude of building a manufacturing business that is as environmentally friendly and sustainable as possible.
ROWE always strive to reduce the impact from their actions on people and the environment to an absolute minimum.
Jeremy Aston-Phillips MCOIL Director states, “Sustainability is now so important in everything we do in life; ROWE are at the forefront in developing sustainable products based on renewable materials as well as sustainably manufactured ‘conventional products’. From engine and gear oils to hydraulic oils and cutting fluids, the labs at ROWE are continuously looking at ways to ensure a greener future and the ability to maintain an internal combustion engine in a sustainable manner.
The partnership with BRITCAR is an example of how MCOIL will be promoting the use of the ROWE range of renewable lubricants alongside the sustainably manufactured ‘conventional’ products, assisting the transition to a more sustainable future.“
Aston-Phillips goes on to say, “If we all make a move towards adopting sustainable products, or sustainably manufactured products where no alternative is available, all these steps will ensure we become part of the solution rather than the problem.
We all have to take responsibility for the future of the planet, and with ROWE products, you are ensuring that the items being used are not as damaging to the environment as other brands might be.”
Claire Hedley, BRITCAR adds, “With sustainability very much part of the future of BRITCAR, ROWE is the only oil brand available in the UK with sustainability at their heart. Our commitment to a more sustainable future for motorsport is so important to us and this partnership emphasises this. We are looking forward to working with MCOIL and their team to increase awareness in the motorsport fraternity in all things lubricating and cooling.”